Apprenticeships Campaign
Department for Education · London
Key facts
- Contract value
- £4,500,000
- Awarded
- 31 Oct 2018
- Contract starts
- 01 Nov 2018
- Contract ends
- 31 Mar 2020
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| M&C SAATCHI (UK) LTD | £4,500,000 |
Description
Act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme, working with DfE and its delivery bodies to implement the national marketing campaign. This will include:
⢠Supporting elements of NAS 'Business as usual' comms ⢠Producing digital and physical products ⢠Supporting key strategic elements such as insight, evaluation and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA
The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals but will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables.
Categories (CPV)
- 79340000 Advertising and marketing services
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