Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap
Department for Digital, Culture, Media and Sport · United Kingdom
Key facts
- Contract value
- £45,395
- Awarded
- 22 Jan 2020
- Contract starts
- 29 Jan 2020
- Contract ends
- 31 Mar 2020
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| CLAREMONT MARKETING COMMUNICATIONS LTD | £45,395 |
Description
DCMS required to identify areas in which increased communications can promote AI. We want to put the UK at the forefront of AI industries and unlock the productivity benefits of these emerging technologies for the whole country. To do so we need to support businesses to adopt AI technology and inspire diverse uptake of AI (and associated) skills and jobs.
The communications team supports the objectives of the department by developing strategic, evidence-based, plans and campaigns to engage target audiences. DCMS commissioned research to strengthen the evidence base around our work on artificial intelligence. Deliverables of this project included a research report and workshop.
Categories (CPV)
- 73110000 Research services
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