Retail Puchase Data

The scope of the procurement is to cover 'Retail Consumer Purchase' covering (but not restricted to) the following areas: 1. Top line data for all food and drink sectors of the market at a total market and retailer level 2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level. 3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level. 4. Top line data by type and species for all other meats (rabbit, game etc) at a total market and retailer level. 5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer 6. Detailed data on fresh potato products including crips etc. by total market and retailer. 7. Top line data on all potato products including crisps etc. by total market and retailer. 8. Additional food and drink product areas should be available. A full range of measures will be required including but not limited to: • Volume/value • Household penetration • Frequency of purchase • Average price • Weight of purchase • Promotional detail, type of promotion volume and value of products sold on or off promotion • Capability for a full range of demographic breakdown • Data by Geographic region • Special analysis • ‘Country of Origin’ data Time Periods • A minimum of 13 four-weekly time periods per year and composites thereof • Facility for further breakdown of time periods From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, to pin point influencing factors. AHDB wish to obtain a costing structure and outline from agencies on how they would have the ability to ask questions based on known retail behaviour. Exact requirements for 2017/18 are not know at this stage, but like the campaign evaluation elements, AHDB wish to gain an understanding of how agencies would approach this, providing examples and a costing structure in the tender document. This is not a regular occurrence for AHDB, with about 4 panels taking place over the past 3 years.

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