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Tenfell
Awarded contract
Published 01 Oct 2018

GB-London: BTA1015 Australian Buzzseekers' Planning & Booking Research

British Tourist Authority · United Kingdom

Key facts

Contract value
£34,850
Awarded
14 Aug 2018
Contract starts
19 Aug 2018
Contract ends
31 Oct 2018
Procedure
Open procedure
Buyer type
Other public body

Awarded to

SupplierValue
GfK UK£34,850

Description

VisitBritain needs to understand how to engage with Australian Buzzseekers in an inspiring way at the planning and booking stage to motivate travel to the UK, and convert inspiration into bookings.

We have a requirement for quantitative research focused on the Buzzseeker segment in Melbourne and Sydney, Australia.

We would like to have the data analysis and interpretation of the project fieldwork by mid-September 2018.

Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Categories (CPV)

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