Creative Agencies
National Savings and Investments · London
Key facts
- Contract value
- £1,000,000
- Awarded
- 15 Aug 2018
- Contract starts
- 16 Aug 2018
- Contract ends
- 30 Aug 2019
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to 2 suppliers
| Supplier | Value |
|---|---|
| FCB Inferno | £1,000,000 |
| DIGITAL UNLIMITED GROUP LTD | £1,000,000 |
Description
This procurement utilised a Further Competition using CCS Framework RM3774
NS&I required two creative agencies to deliver on key marketing objectives over 12 months. These were lotted within the Further Competition as follows:
Lot 1: Lead agency; over-arching campaign strategy and creative development for integrated through-the-line campaigns; capability in delivering campaign collateral across all advertising and direct marketing channels - digital, print and broadcast as required.
Lot 2: Direct marketing and digital only; tactical campaigns to our customer base through print and email channels; digital campaigns (biddable and display).
Categories (CPV)
- 79340000 Advertising and marketing services
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