NLFF 2019-2024 Public Perceptions Research

1.3 Aims for of the Research This public perception research will feed into the development of HLF's Funding Framework for 2019-2014 and aims to: • Build on the qualitative 'Vision' research findings to understand the extent to which these are reflective of the views of the wider population - both of the general public and National Lottery players (see 1.5 below). • Building on findings from the 20 Years in 12 Places research, gain an updated understanding of the public perception of heritage and how it is valued. The report on this research is available on HLF's website here. • Gain an understanding of the levels of public awareness of Heritage Lottery Fund, as one of the TNL good causes, and funded projects. • Establish a baseline for the funding framework objectives, particularly the objective that relates to how people value and appreciate heritage, in order to enable us to report on the extent to which objectives are being met, as delivery of the framework progresses.

This research will complement the stakeholder consultation, which aims to support HLF to better understand the stakeholder organisations' responses to proposals in order to identify further opportunities and risk areas, as well as to start to build support.

1.4 Funding Framework Objectives The funding framework draft objectives are detailed below. We would envisage this research relating principally to objective 1, although we would be open to working with the appointed consultant on what insights we might gain on objectives 2-6.

1. Inspiring people to value heritage more We are clear that heritage must remain at the core of every project we fund and the recent vision research has shown that a broad range of heritage is important to Lottery players, though heritage is less widely appreciated than it might be.

2. Ensuring heritage is more inclusive By 'more inclusive' we mean that the demographics of the people engaged through all our work (as visitors, participants, staff, volunteers, trainees and those leading and governing projects) will be more representative of the UK population. Second, the geographic spread of our grant funding across the UK is equitable.

Indicators on the first would be: Ethnicity, Age, Gender, Sexuality, Disability (the five of the Equality Act protected characteristics most commonly used by cultural bodies in equality work) and Lower Socio-Economic status, which is referenced in our UK Policy Directions.

3. Promoting the role of heritage in helping people and places to survive and thrive National Lottery players want to see HLF fund projects that produce a strong social benefit in local areas. Our approach to this objective will be to promote, within places, the concept of 'Networked Heritage' that we developed in our research with the RSA. This will mean advocating that heritage organisations become more open and better connected, and deliver social impact.

THE FULL REQUIREMENT IS SET OU IN THE TENDER DOCUMENTATION.

Additional information: Updated to reflect closing date of 2nd October 2017