BTA989 Airline Carrier (China)
British Tourist Authority · United Kingdom
Key facts
- Closing date
- 11 Jun 2018
- Contract starts
- 28 Jun 2018
- Contract ends
- 31 May 2021
- Procedure
- Open procedure
- Buyer type
- Other public body
Description
VisitBritain is seeking an airline carrier who has a market presence in China to work with from May 2018 through March 2021 to encourage Chinese consumers to travel to Britain. The ideal partner would have strong networks across Chinese ports, including Beijing and Shanghai and strong networks links throughout Britain. The partner should be an established brand in China with a solid reputation and substantial market share air travel to Britain. They must have experience in promoting travel to Britain including brand, tactical and content marketing. The ideal partner would have strong customer reach across owned and earned channels (databases, social channels, websites etc.), baseline being 500,000.
Categories (CPV)
- 75125000 Administrative services related to tourism affairs
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