Apprenticeships Marketing Campaign
Department for Education · London
Key facts
- Contract value
- £5,000,000
- Awarded
- 07 Jun 2018
- Contract starts
- 24 Jun 2018
- Contract ends
- 31 Jul 2020
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| M&C SAATCHI (UK) LTD | £5,000,000 |
Description
The Department for Education (DfE) is looking to recruit a lead strategic and creative agency to work with us to design and deliver a media neutral, evidence-based, marketing and communication strategy to deliver a campaign that will: Inspire our audiences to consider offering, or taking up an apprenticeship, and crucially, to take action We have been running the Get in Go Far advertising campaign for a number of years and have just completed the latest burst of activity. Since the campaign was developed the needs of the programme have changed and our focus between now and 2020 is to reach our target of achieving 3m starts. This calls for a change. This is a rare opportunity to work with DfE and our executive agency, the Education and Skills Funding Agency, to develop an exciting and impactful solution to this brief and to play a part in delivering a top political priority. Most importantly, it will make a real difference to the lives of thousands of young people and will help employers to be more productive and successful.
Categories (CPV)
- 32000000 Radio, television, communication, telecommunication and related equipment
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