Outdoor Digital Six Sheet Advertising Concession
Bournemouth Borough Council · England
Key facts
- Contract value
- £1,400,000
- Awarded
- 06 Mar 2018
- Contract starts
- 07 Mar 2018
- Contract ends
- 06 Sep 2025
- Procedure
- Open procedure
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| Alight Brand Media Ltd | £1,400,000 |
Description
The Council is offering a unique opportunity to establish a valuable all-digital small format advertising concession in the very heart of the retail district. The winning concession holder must be committed to a high-quality approach to advertising through use of stylish six-sheet digital screens that complements the town's award winning environment and enhance its reputation as the UK's premier digital and coastal destination.
The concession is being offered in Bournemouth's commercial and retail heartland primarily centred either side of the Square which provides a focal point and popular event space including the Winter Wonderland and Summer Live event programme. Flanking the Square lie the town's busiest shopping streets of Commercial Road, Old Christchurch Road and Gervis Place.
Footfall in the concession area numbers 450,000 weekly, rising to 539,000 in July and August. The area boasts a commercial mix of high end department stores, high street brands, designer goods, quality independents and popular cafes, bars & restaurants. The area is busy day and night thanks to the popular night-time economy which has been the subject of a Purple Flag Award for the last eight years.
Categories (CPV)
- 79340000 Advertising and marketing services
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