Newham College of Further Education - Design of 2019-2020 Full Prospectus

You are invited to tender for the contract to design and develop marketing material for Newham College.

The contract is to develop, design and deliver the College's marketing and recruitment campaign material for the upcoming new academic year which runs from August 2019 to July 2020, specifically the College prospectus.

Building on the concepts developed in the 2018/19 prospectus and accompanying campaigns, the successful agency will offer a fresh look at the College's design needs, and be able to work with the College's marketing team to implement proposed improvements and additions to the existing prospectus, whilst also offering artistic insight and creative guidance on the project.

The College will retain its existing logo and themes developed in the previous campaigns. The designs must incorporate all of the College's individual learning areas while having a consistent look and feel in line with an agreed concept. The company must have the design capacity to respond flexibly and creatively to College requirements, and respond rapidly to requests, whilst being cost-effective.

The overall aim in contracting the use of an external agency is to produce innovative, high quality designs and a fully professional approach that will increase the College's recruitment of 14-19 year old students. This will be something to consider when targeting potential students and their parents.

The specific requirements of the tender contract will be:

- To work with the College's marketing team to design the College prospectus. This is the main marketing tool used throughout the entire academic year with approximately 8,000 copies printed and distributed externally.

The scope of the work will include:

- College prospectus

Production of a dynamic and eye catching College prospectus which serves as the main marketing tool for the College.

The 2018/19 prospectus was produced for the following specifications: 230mm (H) x 160mm (W) 4pp cover, 100pp text. The format will be retained for the 2019/20 prospectus. For the 19/20 prospectus the marketing team have identified some content and design elements they would like to include.

Potential further support:

Although not included in the scope of this tender, the College, over the course of the summer campaign may require a number of other materials. We have included these for information purposes only.

Flyers & Posters

A5 double and single-sided flyers used for direct marketing distribution during recruitment campaigns and events such as College Open Events and our summer recruitment campaign.

Posters used to promote the College, events and enrolment internally and externally. Sizes: A0, A1, A2and A3.

Press & Outdoor Advertisements - Local media & magazines - Bus shelters, bus supersides, lamppost banners, TFL and billboard advertisements

About the buyer's selection process: Please refer to the attached document 'Tender Description' for details on how to submit your proposal.