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Tenfell
Awarded contract
Published 19 Jun 2018

Digital Analytics

The British Broadcasting Corporation (BBC) · United Kingdom

Key facts

Contract value
£1
Awarded
05 Jun 2018
Contract starts
05 Jun 2018
Contract ends
30 Sep 2024
Procedure
Competitive procedure with negotiation (above threshold)
Buyer type
Other public body

Awarded to

SupplierValue
AT Internet Ltd£1

Description

The BBC runs one of the world's largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels. The BBC's digital analytics system is the major source of online behavioral data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight.

Categories (CPV)

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About The British Broadcasting Corporation (BBC)

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Published by the buyer on Contracts Finder archive (Open Contracting) (Open Government Licence v3.0). Always read the original notice before responding.