Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
H M REVENUE & CUSTOMS · United Kingdom
Key facts
- Contract value
- £32,403
- Awarded
- 05 Apr 2017
- Contract starts
- 10 Apr 2017
- Contract ends
- 30 Jun 2017
- Procedure
- Not applicable
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Ipsos Mori | £32,403 |
Description
Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: ⢠understand customer reactions to the campaign; ⢠maximise engagement with the campaign messaging and call to action; and ⢠inform decisions on future campaign activity.
Categories (CPV)
- 73000000 Research and development services and related consultancy services
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