2016-197

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb). To ensure this is done effectively, AHDB require Press and PR agency that are able to provide two propositions: 1) A PR event with the Belgium food service sector In order to develop the awareness of the QSM and the PGI West Country, AHDB France would like the agency to present a yearly activity / event designed to increase significantly the visibility of these schemes to restaurants in Brussels. The event could take the format of a seminar / workshop to communicate with participants followed by a dinner to showcase assured products. 2) A programme of field marketing activities The agency is expected to present an innovative and efficient programme of in-store/field marketing activities designed to enhance the significant presence of branded (St George) UK lamb on the shelves of supermarkets in Belgium.

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