Baby Bundles
Key facts
- Contract value
- £9,375,000
- Awarded
- 15 Jul 2025
- Contract starts
- 31 Jul 2025
- Contract ends
- 31 Oct 2030
- Procedure
- Open procedure
- Buyer type
- Devolved government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Allied Publicity Services (Manchester) Limited | £9,375,000 |
Description
Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.
Categories (CPV)
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