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Tenfell
Awarded contract
Published 08 Aug 2026

Always-on’ partnership with UCAS 26/27

NHS England · London

Key facts

Contract value
£533,409
Awarded
05 Aug 2026
Contract starts
19 Aug 2026
Contract ends
19 Aug 2027
Procedure
Direct award
Buyer type
Central government

Awarded to

SupplierValue
UCAS MEDIA LIMITED£533,409

Description

NHS England intends to award a 12 month contract to UCAS for the delivery of targeted marketing and recruitment support services to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes for the 2026/27 recruitment cycle. The contract includes targeted communications, management of NHS health careers webpages, audience segmentation, admissions data insights, and campaign reporting. The award is being made via a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely placed to deliver these services through its national higher education admissions platform and is the only supplier with direct access to higher education applicant data.

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