Prior Information Notice - Procurement of a Marketing & Communications Agency to support millions to move

The purpose of this PIN is to inform market operators of a potential future exercise to procure services supporting the marketing and communications for a new nationwide programme to increase physical activity and reduce inactivity.

Health Innovation North East and North Cumbria (HI NENC) is commissioning an agency partner to design and deliver the marketing, PR, and communications strategy for a national behaviour change programme designed to increase physical activity and reduce inactivity across England. The Programme responds directly to the Government's 10 Year Health Plan commitment to motivate millions to walk - and where possible run - regularly. Sir Brendan Foster has convened expert partners to support this. The Programme aims to reframe movement as personal, cumulative and achievable through the core proposition: The Programme is not a traditional sports campaign. It is a long-term national behaviour change movement designed to: - • Increase movement among inactive adults • Address health inequalities • Build a recognisable, inclusive national movement brand • Enable sustainable habit formation through digital tools and rewards • Advertising - including advertising investment to launch and sustain the campaign within the first year. The associated marketing campaign must inspire participation at scale, whilst remaining grounded in behavioural science and public health evidence. The appointed agency will be responsible for developing and delivering a full set of campaign materials, frameworks, strategies, activation plans, toolkits, digital assets, evaluation reports, and all content needed to deliver the programme end to end. This must be aligned to the overall narrative framework. This will include planning major PR and press moments, building momentum towards launch dates and engaging with key stakeholders to strengthen partnerships.

Additional information: HI NENC would like to invite potential providers of Marketing and Communications services to apply to our Dynamic Purchasing System (DPS) DN670401 as a supplier. You can do this by following this link: https://procontract.due-north.com/SupplierPostLoginHome/ActivityDashboard?projectId=c1881153-e6f3-ed11-8122-005056b64545&callingPage=Home This opportunity will be developed as a further competition under Lot 5 of our DPS. You should therefore ensure you apply to Lot 5 to be able to bid to provide this service. You are also welcome to apply for any other Lots on our DPS that you feel are relevant to your organisation. We are expecting to put out the Invitation to Quote (ITQ) to our Lot 5 suppliers by the end of March 2026. This timeline is subject to change. Interested suppliers are advised to apply to the DPS promptly to ensure they have been accepted to the framework and receive the competition notification. Failure to be accepted to the framework ahead of the ITQ publication will mean that you will be unable to bid to supply. This notice is for information and engaging with the supply market only. It is not a binding statement of intent or call for competition. HI NENC reserves the right not to enter a formal process and not award a contract. The information contained in this notice, including information relating to the nature and scope of the requirements, the service classification of this requirement from the list of CPV codes, is only indicative of the HI NENC's current thinking and is neither exhaustive nor binding. HI NENC reserves the right at its absolute discretion to amend it at the time of issue of any further notices or at any other time. HI NENC will not be liable for any bid cost, expenditure, work or effort incurred by a potential supplier in acting on the basis of this PIN