Persuasive Design and Time on Platforms
OFCOM · United Kingdom
Key facts
- Contract value
- £57,878
- Awarded
- 23 Jul 2025
- Contract starts
- 28 Jul 2025
- Contract ends
- 27 Feb 2026
- Procedure
- Other - Mini Competition via Ofcom Market Research Framework Agreement (framework)
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Discovery Research Limited | £57,878 |
Description
Persuasive Design and Time on Platforms Research Objectives:
To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features.
To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types.
Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this.
To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
Categories (CPV)
- 79310000 Market research services
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