Media Buying Call off 2026
Department for Education · London
Key facts
- Contract value
- £300,000,000
- Awarded
- 17 May 2026
- Contract starts
- 13 Jun 2026
- Contract ends
- 14 Jun 2030
- Procedure
- Award under framework (framework)
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| WPP 650 | £300,000,000 |
Description
The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.
Categories (CPV)
- 79340000 Advertising and marketing services
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