Web Optimisation Platform
University of Exeter · South West
Key facts
- Closing date
- 09 Dec 2024
- Contract starts
- 20 Jan 2025
- Contract ends
- 19 Jan 2028
- Procedure
- Open procedure
- Buyer type
- Education
- Source
- Contracts Finder
Description
The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
Categories (CPV)
- 72000000 IT services: consulting, software development, Internet and support
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