GB-London: RBGKEW1390 - Legacy Proposition Development
Royal Botanic Gardens, Kew · United Kingdom
Key facts
- Contract value
- £39,962
- Awarded
- 20 May 2025
- Contract starts
- 09 Jun 2025
- Contract ends
- 09 Jun 2026
- Procedure
- Open procedure
- Buyer type
- Other public body
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| The GOOD Agency Group Ltd | £39,962 |
Description
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies
Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
Categories (CPV)
- 79342000 Marketing services
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