SE1249 - TGC Media Buying Agency
Sport England · East Midlands
Key facts
- Contract value
- £12,331,686
- Awarded
- 22 Apr 2026
- Contract starts
- 13 Jun 2026
- Contract ends
- 30 Sep 2028
- Procedure
- Award under framework (framework)
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| WAVEMAKER LIMITED | £12,331,686 |
Description
Media Buying Services to provide support to the This Girl Can Campaign: Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition Are aged 55 to 74 years Come from black communities Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes
Categories (CPV)
- 72212520 Multimedia software development services
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