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Awarded contract
Published 09 Jan 2026

Nutrient Profile Modelling (NPM) reporting

Agriculture and Horticulture Development Board · West Midlands

Key facts

Contract value
£41,666
Awarded
05 Oct 2025
Contract starts
09 Jan 2026
Contract ends
12 Oct 2026
Procedure
Below threshold - without competition
Buyer type
Central government

Awarded to

SupplierValue
Nutrient Talent£41,666

Description

AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.

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