Always-on’ partnership with UCAS
NHS England · London
Key facts
- Contract value
- £533,409
- Awarded
- 20 Aug 2026
- Contract starts
- 20 Aug 2026
- Contract ends
- 19 Aug 2027
- Procedure
- Direct award
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| UCAS MEDIA LIMITED | £533,409 |
Description
Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025. The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes. NHS England will submit the UK07 notice at the earliest opportunity afforded by the e-notification systems. Awarded to UCAS as the Government's appointed provider for University and College admissions. UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government’s five missions, particularly: 1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities. 2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups. 3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.
Categories (CPV)
- 79340000 Advertising and marketing services
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