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Tenfell
Awarded contract
Published 28 Mar 2025

Evaluating digital engagement and nudge effectiveness among less digitally

Department for Environment, Food & Rural Affairs · London

Key facts

Contract value
£64,976
Awarded
07 Mar 2025
Contract starts
10 Jan 2025
Contract ends
10 Apr 2025
Procedure
Call-off from a framework agreement (framework)
Buyer type
Central government

Awarded to

SupplierValue
Verian Group UK Ltd£64,976

Description

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

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