Water Efficiency Campaign (WEC)

Ofwat is launching the Water Efficiency Campaign, a bold national behaviour change campaign to improve water efficiency across England and Wales, powered by a confirmed budget of up to £75 million over five years. This is a rare and exciting opportunity for agencies and suppliers to be part of something truly transformational. This supplier launch event is your chance to hear about our vision for the campaign, meet Ofwat's marketing team, explore opportunities to get involved, and connect with others across the industry and water/ utilities sector. This is more than a campaign, it's a once-in-a-generation opportunity to drive real, lasting change. Backed by unprecedented collaboration and investment, the momentum is strong. Ofwat and the water sector's ambition are sky-high. With the driest start to the year in decades, the need for action is urgent and your creativity, expertise and ideas will be essential to making a lasting impact on consumers, communities and the environment. Ofwat's Head of Marketing Campaigns will be explaining technicalities such as the procurement route and contracting arrangements and also answering your questions before the Invitation to Tender (ITT) goes live. Additional information about the event, including venue and agenda, will be provided as an update to this Planned procurement notice. To register your interest in attending the event, please click this link - https://forms.office.com/Pages/ResponsePage.aspx?id=Di-pQmqZskGFEj7SN6uDE_yoDCMUTdFDgdaQLG_aEbtUMlZISEZLQUtLSURZMDZRNzNUMFYzWUc1Vi4u Please note that spaces are limited. We kindly ask you to register via the link provided. Attendance is limited to a maximum of two participants per company. If you wish to register more than two attendees, please contact our team directly to discuss further arrangements: [email protected] If you'd like to explore some background in more detail beforehand, we've included some useful reading materials below, including the final decision document and some research: • The WEC Decision Document - https://www.ofwat.gov.uk/publication/water-efficiency-fund-final-decision-document/ • The Rapid Evidence Assessment, Ofwat - September 2024 https://www.ofwat.gov.uk/wp-content/uploads/2025/02/THINKS-Ofwat_Water-Efficiency-Campaign_REA_Full-Report_060924.pdf • Opportunities and Challenges for Behaviour Change via the Water Efficiency Fund: A scoping exercise', Artesia report - December 2023 https://www.ofwat.gov.uk/wp-content/uploads/2024/05/Opportunities-and-Challenges-for-Behaviour-Change-via-the-WEF.pdf If you have any questions or would like to discuss this event in more detail, please contact the stakeholder engagement team on [email protected].