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Awarded contract
Published 11 Apr 2025

Visitor Economy-Public Transport Use Across the West Midlands' Evening Economy - AWARD

West Midlands Growth Company Ltd e-Tendering

Key facts

Contract value
£25,000
Awarded
31 Mar 2025
Contract starts
31 Mar 2025
Contract ends
31 May 2025
Procedure
Other -
Buyer type
Other public body

Awarded to

SupplierValue
Live Music Mapping project£25,000

Description

WMGC is seeking to commission a study, report and stakeholder presentation which represents the experience of employers (venues, events, theatres), employees and visitors across the West Midlands' rich evening cultural attraction landscape, which attract visitors as well as a loyal local audience. There will be secondary data sources which add context and value to this study and references the additional negative environmental impacts of the potential loss of choice from visitors' inability to use public transport in the evening. This will provide a robust evidence base for future policymaking at a regional and national level and help to inform public transport timetabling and investment decisions. The franchising of WM bus services may be changing, and this study may influence bus provision at night. It may support the regional aim of enabling local people to access jobs by helping to lobby for the removal of transport barriers to employment. Finally, it helps businesses to better understand the context of visitors' decision-making and enables the sustainable growth of the visitor economy sector.

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