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Awarded contract
Published 19 Dec 2024

UK_2024_Media Buying, Planning & Optimisation Agency - AWARD

British Council · London

Key facts

Awarded
11 Jun 2024
Contract starts
16 Jul 2024
Contract ends
16 Jul 2026
Procedure
Open procedure
Buyer type
Central government

Awarded to

SupplierValue
Anything is Possible—

Description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies.

Categories (CPV)

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