BTA1784 SME Audience Segmentation
British Tourist Authority t/a VisitBritain · United Kingdom
Key facts
- Contract value
- £56,500
- Awarded
- 29 Nov 2022
- Contract starts
- 18 Nov 2022
- Contract ends
- 31 Mar 2023
- Procedure
- Open procedure (below threshold)
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| IMPACT RESEARCH LTD | £56,500 |
Description
VisitBritain sought an agency to undertake robust quantitative research to provide solid sizing of the identified segments and to build on the previous findings by quantifying the results based representative and robust sample of tourism businesses.
The initial term of the contract is for a period to the end of March 2023 with the ability to extend up to two (2) further months, if required.
Categories (CPV)
- 79300000 Market and economic research; polling and statistics
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