Experian data licence 2024-27: Mosaic segmentation data, Household Income and Property Price data
Cumberland Council · North West
Key facts
- Contract value
- £29,055
- Awarded
- 27 Mar 2024
- Contract starts
- 30 Jun 2024
- Contract ends
- 30 Jun 2027
- Procedure
- Direct award
- Buyer type
- Local government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Experian Ltd | £29,055 |
Description
Mosaic (geodemographic / socioeconomic segmentation data): Customer segmentation data are required to allow considerations to be made about how people in different catchment areas might think or behave; this helps to shape how services can be designed to meet their needs, how best to engage and get key messages across to them.
Household income data: Gross annual household income data are used to complement other local data to support a wide range of needs including Strategic Housing Market Assessments, Local Plans, Joint Strategic Needs Assessments and Home Upgrade Grant assessments. Household income data are an essential evidence base as a measure of poverty.
Property price data: House price data are used with gross annual household income data to calculate housing affordability ratios; this is essential for Strategic Housing Market Assessments. Data are also used to set and update Affordable Price Caps for discounted sale schemes.
Categories (CPV)
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