B2B Marketing Attribution model
Ordnance Survey Limited · United Kingdom
Key facts
- Contract value
- £67,620
- Awarded
- 11 Mar 2026
- Contract starts
- 11 Mar 2026
- Contract ends
- 31 Mar 2027
- Procedure
- Below threshold - limited competition
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| StrategiQ Marketing Ltd | £67,620 |
Description
OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data → More Destinations → Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes. For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints.
Categories (CPV)
- 79342000 Marketing services
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