MCard Integrated Campaign 2025
West Yorkshire Combined Authority · Yorkshire and the Humber
Key facts
- Contract value
- £599,860
- Awarded
- 21 Jul 2025
- Contract starts
- 21 Jul 2025
- Contract ends
- 31 Mar 2027
- Procedure
- Restricted procedure
- Buyer type
- Local government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| The Ark Marketing & Media Ltd | £599,860 |
Description
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
Categories (CPV)
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