BFI Player CRO Services
British Film Institute · London
Key facts
- Contract value
- £50,000
- Awarded
- 13 Oct 2025
- Contract starts
- 02 Feb 2026
- Contract ends
- 01 Feb 2027
- Procedure
- Below threshold - open competition
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| REO DIGITAL LIMITED | £50,000 |
Description
BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages. We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.
Categories (CPV)
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