BrandIndex and Profiles
Transport for Wales · Wales
Key facts
- Contract value
- £240,000
- Awarded
- 03 Feb 2026
- Contract starts
- 10 Mar 2026
- Contract ends
- 09 Feb 2029
- Procedure
- Direct award
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| YOUGOV PLC | £240,000 |
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
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