RBGKEW1483 Legacy Proposition Development
Key facts
- Contract value
- £36,000
- Awarded
- 03 Nov 2025
- Contract starts
- 03 Nov 2025
- Contract ends
- 31 Oct 2026
- Procedure
- Below threshold - without competition
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Legacy Futures | £36,000 |
Description
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
Categories (CPV)
- 79413000 Marketing management consultancy services
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