Google Analytics and Webtrends WTO
Rail Delivery Group Limited · United Kingdom
Key facts
- Contract ends
- 26 Nov 2030
- Procedure
- Competitive flexible procedure
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Description
This Planned Procurement Notification (PPN) has been issued by Train Information Services Limited (TISL) trading as Rail Delivery Group (RDG) under the auspices of its members Train Operating Companies (TOCs) who operate main line passenger train services in the United Kingdom. RDG will look to procure a UK-based Google certified service partner for its ongoing Google Analytics 360 (GA4), Google Tag Manager 360 (GTM) and Big Query management across its core digital products: National Rail Enquiries (NRE), Railcard and Days Out Guide as well as the ongoing service and management of Webtrends WTO on NRE. RDG will look to award a service contract in November 2026 with a view for the incumbent service to be transferred to the winning Bidder, if necessary, tested and approved for go live on 1st April 2027. Associated licence contracts for Google Analytics and Webtrends WTO will be required from the winning Bidder in addition to the Services. The GA4 and GTM service allows RDG to record, track and measure user behaviour and ROI management information as well as manage integration scripts and tags. Webtrends WTO allows RDG to carry out conversion rate optimisation activity on NRE only. The following is a list of potential required services: • The winning Bidder will be expected to have regular, monthly meetings face to face at RDG's offices in London, as well as ad hoc meetings free of charge; • The winning Bidder will also be RDG's GA4 360 Premier Partner and Webtrends WTO partner qualified under Google Services for UX Personalisation, Site Speed and Progressive Web Apps; • E-commerce analytics • Conversion rate analysis • Progressive Web Apps • Server side analytics • OneTrust • Big Query (Enterprise level) • Bespoke LookerStudio dashboard intake and ongoing management • GDPR (Compliance and capability) • UX design and development • Transport and Travel - rail is preferable • Client credentials for all the above • Client NPS • Analytics employee size • Datalayers and tagging related to GTM. Suppliers will need to have knowledge of datalayers, building javascript variables and building tags for GA4
Categories (CPV)
- 72212220 Internet and intranet software development services
- 72212221 Internet browsing software development services
- 72212222 Web server software development services
- 72212700 Software development services utilities
- 72212900 Miscellaneous software development services and computer systems
- 72212982 Configuration management software development services
- 72600000 Computer support and consultancy services
Similar open tenders
EMMS Cyber Security SME Support Programme
Location: Yorkshire and the HumberBuyer: Lincolnshire County Council
Open tenderCloses 18 Nov, 202614 daysValue £65.00kSource Find a TenderIndustrial Cyber Security pilot programme aimed at improving cyber resilience readiness within SME manufacturing businesses. This exercise is being led by the LCC on behalf of Leicestershire, Nottinghamshire, Derbyshire, Northamptonshire, and Greater Lincolnshire.
Digital Connectivity Programme - 1gb Broadband Install and Service Delivery
Location: ScotlandBuyer: North Lanarkshire Council
Open tenderCloses 8 Dec, 202634 daysValue £85.45mSource Find a TenderNorth Lanarkshire Council (the “Council”) is undertaking a major digital transformation programme to deliver gigabit capable broadband connectivity to approximately 37,000 Council owned social housing properties across the authority area. The programme is a core component of the Council’s Digital Connectivity Masterpla
The Spencer Academy Trusts Microsoft Licensing & Support Services
Location: East MidlandsBuyer: THE SPENCER ACADEMIES TRUST
Open tenderCloses 23 Nov, 202619 daysValue £525.00kSource Find a TenderSpencer Academies Trust is seeking a suitably qualified supplier to provide Microsoft Licensing and Support Services. The contract will include the provision, management and support of the Trust's Microsoft licensing estate, including Microsoft 365 A3 and Microsoft 365 A5 licensing, licence administration, subscription
ICT Network Support Services for Tailte Éireann
Location: IrelandBuyer: Tailte Éireann
Open tenderCloses 8 Dec, 202634 daysValue €800.00KSource TEDThe provision of Network maintenance, software and related services to support Tailte Éireanns network infrastructure. The network equipment and services the subject of this tender consists of Cisco and Dell switches and routers and any attached equipment such as GBIC’s etc
Contract for Education and Outreach Programme Management Services
Location: IrelandBuyer: Department of Culture Communications Sport
Open tenderCloses 11 Dec, 202637 daysValue €320.00KSource TEDThe National Archives has been very successful in recent years in broadening the understanding of our role as the keeper of the records of the State amongst the general public. This enhanced public engagement has seen more people visit the National Archives online and in person(outside of the usual academics and resear
Single Party Framework Agreement for the supply of Atlassian Cloud Services and Associated Products
Location: IrelandBuyer: Gambling Regulatory Authority of Ireland
Open tenderCloses 3 Dec, 202629 daysValue €400.00KSource TEDSingle Party Framework Agreement for the supply of Atlassian Cloud Services and Associated Products