AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Awarded
- 21 Jan 2026
- Contract starts
- 31 Mar 2026
- Contract ends
- 31 Mar 2027
- Procedure
- Direct award
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to 9 suppliers
| Supplier | Value |
|---|---|
| Asda Stores Limited | — |
| Tesco | — |
| Morrisons Groceries | — |
| Sainsburys Supermarkets | — |
| Waitrose Limited | — |
| CO-OP WHOLESALE LIMITED | — |
| ALDI Supermarket | — |
| Lidl | — |
| Marks and Spencer | — |
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Categories (CPV)
- 79342100 Direct marketing services
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