2016 - 11 Provision for SEO Services
An Post · Ireland
Key facts
- Awarded
- 06 Feb 2024
- Contract starts
- 06 Feb 2024
- Procedure
- Negotiated with prior call for competition
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| PROFESSIONAL GRANITE CONSULTING LIMITED | — |
Description
An Post is currently on a major transformation journey. Core to this is the digital strategy as we transition from old world to new, providing the backbone of e-commerce in Ireland, Government services and extending our range of Financial Services. With around 15 million visitors coming to our website every year, making data driven decisions is key to prioritise development and provide business insight. 40 per cent plus of all visits come from organic searches, and it is essential An Post are well positioned and visible in organic search results for all our products and services. Our 5-year ambition is for 10 times growth in online revenue. This journey is already underway and as such you will be a key player in the delivery on this ambition for An Post. The Digital Performance function is focusing on some key moves to drive the online revenue for An Post – SEO is one of these key focus areas and we will need to clearly demonstrate the impact on the bottom line from our SEO activities. We believe that there is a huge opportunity to grow organic traffic through search engine optimisation. While the AnPost.com website ranks in the #1 or #2 position for a lot of key search terms relating to postage, it ranks behind competitors for target keywords in other areas of the business. The successful winning vendor will need to execute the following key SEO activities: 1. SEO Strategy a. Guide the strategy for the SEO programme b. Provide regular industry updates and advise how these impact An Post and may influence the ongoing strategy c. Future proof AnPost.com for a changing digital landscape d. Maximise returns from the search landscape – utilising paid and organic search together e. Prioritise tasks and actions according to expected returns f. Monitor and report on the impact of the SEO programme to An Post 2. On page optimisation a. Keyword research and keyword mapping b. On page optimisation c. Implementation of basic on page updates (i.e. meta data, alt text) d. Content strategy and recommendations 3. Technical Optimisation a. In-depth technical audits on website b. Managing tickets and communication with developers on required updates c. Regular health checks d. Input and testing for the CMS migration project 4. Other a. Link audits and building b. App optimisation c. Competitor reviews d. Video optimisation
Categories (CPV)
- 72000000 IT services: consulting, software development, Internet and support
- 72212781 System management software development services
- 72212783 Content management software development services
- 72212983 Development software development services
- 72212984 Program testing software development services
- 72230000 Custom software development services
- 72240000 Systems analysis and programming services
- 72260000 Software-related services
- 72261000 Software support services
- 72262000 Software development services
- 72263000 Software implementation services
- 72212100 Industry specific software development services
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