Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Estimated value
- £566,666
- Closing date
- 19 Jan 2026
- Contract ends
- 31 Mar 2028
- Procedure
- Open procedure
- Buyer type
- Central government
- Source
- Find a Tender
Description
The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities . Initial 2 year contract with options of 1+1 extensions Closing date is NOON 19th Jan 2026. Estimated cost £170k (VAT inclusive) per annum. e-Sourcing portal is https://defra-family.force.com/s/Welcome
Categories (CPV)
- 79342000 Marketing services
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