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Tenfell
Awarded contract
Published 26 Feb 2025

BFI Audience Insights Research - AWARD

British Film Institute · London

Key facts

Contract value
£139,961
Awarded
26 Feb 2025
Contract starts
31 Mar 2025
Contract ends
31 Mar 2027
Procedure
Open procedure
Buyer type
Central government

Awarded to

SupplierValue
Morris Hargreaves McIntyre£139,961

Description

The BFI regularly conducts research amongst its constituent audiences and consumers in order to measure and evaluate reach and diversity. We are seeking to appoint a supplier to manage a research programme with multiple outputs over two years into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across numerous different BFI touchpoints, and options to add on additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audiences both in-person and online and how they differ.

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