BTA1945 Global PR Evaluation Services

VisitBritain/VisitEngland is seeking to procure a Global PR evaluation supplier that will be able to: 1. Analyse approximately 5,000 pieces of global generated coverage in print, broadcast (radio and television), online and blog/vlog format generated across 21 markets in local languages (could include multiple local languages in some markets, ie. India) by human readers; 2. Evaluate and report quarterly on consumer and corporate coverage performance against a range of set metrics; bringing together both quantitative data to create qualitative insights; 3. Receive coverage from individual media monitoring services being used by 21 VisitBritain/VisitEngland´s markets and process in your system in a GDPR compliant way; 4. Provide global access to an online portal where results by market, results by grouping (globally and sub groups of markets) are visible in the system; 5. Provide access to an online analysis portal/dashboard per market and its ‘back end,’ where coverage can be tagged or categorised according to project or campaign; 6. Allow UK users to downland submitted clips for evaluation from system for coverage highlight reports; 7. Issue 23 licenses.

Reporting Services Required 1. Weekly summary of coverage received for evaluation – sent to all global teams. 2. Ability to report on a particular market, campaign, and/or region. 3. Full year-end report with all agreed key metrics outlined in a clear and easy to understand format for internal and external stakeholders. The report should also include global results and performance as well as individual market performance, inclusive of any learnings or insights. 4. Monthly summary of global top line figures monthly (OTS) 5. Quarterly summary of results (based on KPIs below) by market, and global, with breakdown of top line figures split by UK region (Scotland/Wales/N.Ireland/England/London) 6. Half Year executive summary reports 7. Ability to report on PR set KPIs which are reviewed annually.

Training Services Required 1. Provision of a clear training plan and supporting documentation upon launch and subsequent training for new users of the system. 2. Dedicated account manager. 3. Team provided to VB/VE to assist with any technical needs or problem solving queries, available throughout the week.