Changeons l'Agneau (Intebev collaboration)
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Contract value
- £125,000
- Awarded
- 13 Apr 2026
- Contract starts
- 14 Apr 2026
- Contract ends
- 31 Mar 2027
- Procedure
- Below threshold - without competition
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Interbev | £125,000 |
Description
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.
Categories (CPV)
- 79342100 Direct marketing services
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