Marketing Services
Transport for Wales · Wales
Key facts
- Estimated value
- £36,999,999
- Engagement closes
- 11 Feb 2026
- Contract ends
- 31 Oct 2030
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Description
TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery: Lot 1. Digital and Performance Marketing Provide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. Lot 2. Marketing Effectiveness and Evaluation Measure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations. Lot 3. Creative and Advertising Campaigns Provide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns. Lot 4. Events and Brand Activation Plan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities.
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