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Tenfell
Awarded contract
Published 28 Oct 2025

2024-747 Meat Foodservice Panel Data requirements

Agriculture and Horticulture Development Board · West Midlands

Key facts

Contract value
£250,000
Awarded
27 Oct 2025
Contract starts
01 Jan 2026
Contract ends
01 Jan 2029
Procedure
Open procedure
Buyer type
Central government

Awarded to

SupplierValue
NUMERATOR UK LIMITED£250,000

Description

Signed contract 27/10/2025 Awarded to Numerator, please see notices: Notice identifier: 2025/S 000-054824 Procurement identifier (OCID): ocds-h6vhtk-055abb published on the 8th September 2025. Also Notice identifier: 2025/S 000-038050 Procurement identifier (OCID): ocds-h6vhtk-055aba Published 8 July 2025, 7:53am Requirement was for: AHDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: • Spend • Servings/packs • Price • Buyer numbers i.e. penetration • Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: • Dine out - Eating in or on the go • Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): • Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches • Full service restaurants e.g. restaurants, diners • Pubs and bars • Contract catering e.g. workplace canteens, hospitals, schools etc • Travel & leisure e.g. train, ferries, events etc • Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. A read of meat-free/alternatives is also beneficial. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes

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