Customer Data Platform (CDP)
The British Broadcasting Corporation (BBC) · United Kingdom
Key facts
- Contract value
- £8,000,000
- Awarded
- 20 Aug 2024
- Contract starts
- 24 Sep 2024
- Contract ends
- 24 Sep 2031
- Procedure
- Open procedure (above threshold)
- Buyer type
- Other public body
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| mParticle, Inc | £8,000,000 |
Description
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.
This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.
The Contract may be extended for a further period of 36 months hence (1+1+1).
The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
Categories (CPV)
- 72322000 Data management services
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