Strategic Brand Guardianship
Transport for Wales · Wales
Key facts
- Estimated value
- £6,000,000
- Closing date
- 23 Feb 2026
- Contract ends
- 31 May 2030
- Procedure
- Competitive flexible procedure
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Description
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
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