Marketing & Creative Services Framework

Aster Group is a housing association which provides safe, well-maintained, affordable homes to thousands of people across the south of England and London. Our vision is that everyone has a home.  Our not-for-dividend business was established in 1990 and has £2.5 billion worth of social housing assets. We reinvest our profits from open market sale and shared ownership to support the development of affordable homes. We own and maintain nearly 38,000 homes and employ over 2,000 people. For more information, visit www.aster.co.uk. We're committed to playing our part in tackling the housing shortage by delivering a wide range of housing options. During 2024/25 the business delivered 984 homes offering affordable and social rent, shared ownership and open market sale options and we're set to provide circa 980 new homes during 2025/26. Looking ahead, the Group plans to invest £1.6 billion to achieve our long-term target to deliver 7,000 homes over the next seven years. We’re relentless in our mission to extend a positive impact into our communities. We are conducting a preliminary market engagement (PME) to inform the development of a future procurement exercise for marketing and creative services. This is not a formal tender, but an opportunity for suppliers to provide non-binding budgetary estimates and insights to help shape our tender approach. It is the intention of Aster Group (also known as ‘Aster Sales’) to establish a framework agreement with suitably qualified specialist external agencies to help us deliver our shared ownership sales & marketing strategy with support on creative development, digital marketing and marketing automation delivery services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The appointed agency (s) will lead on strategic creative direction and planning, campaign development, cross-platform asset creation, content optimisation and performance analysis. The requirement shall be split into four lots: • Lot 1 – Digital marketing support • Lot 2 – Creative support • Lot 3 – Artworking • Lot 4 - Development marketing automation delivery Suppliers will be able to submit a response for either one or more lots as detailed in Appendix 1