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Awarded contract
Published 17 Mar 2026

Water Efficiency Campaign (WEC)

Affinity Water Limited · United Kingdom

Key facts

Contract value
£75,000,000
Awarded
15 Feb 2026
Contract starts
15 Feb 2026
Contract ends
31 Mar 2030
Procedure
Competitive flexible procedure
Buyer type
Utilities & transport

Awarded to

SupplierValue
23red£75,000,000

Description

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

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