Food and You 2: Waves 13-16
Food Standards Agency · Yorkshire and the Humber
Key facts
- Contract value
- £1,198,648
- Awarded
- 26 Oct 2026
- Contract starts
- 01 Jan 2027
- Contract ends
- 31 Mar 2031
- Procedure
- Open procedure
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Ipsos (Market Research) Limited | £1,198,648 |
Description
In order to protect consumers, we need to understand their attitudes, knowledge and behaviour in relation to food. The Agency’s main source of methodologically robust and representative evidence regarding consumers’ attitudes, knowledge and behaviour in relation to food is our annual Official statistic Food and You 2 survey. This survey has an important role in measuring the FSA’s progress towards its strategic objectives, providing evidence to support FSA policy decision-making, communication campaigns and other activities as well as identifying topics for further research or action. The survey currently samples 4,000 households (including 1,000 households in both Northern Ireland and Wales). Since Wave 8, we have also worked with our counterparts in Food Standards Scotland, to achieve an additional 1,000 households in Scotland on an annual basis. This data is reported and published separately by Food Standards Scotland. The FSA is seeking an experienced research agency to continue delivering the FSA’s official statistic Food and You 2 annual survey, for waves 13-16 (one survey wave per year). This specification sets out key deliverables in 5 stages as follows: 1. Questionnaire development: Working with the FSA to develop the questionnaire and survey materials for Waves 13-16 2. Conducting fieldwork for Waves 13-16 including the distribution of invite letters and incentives. 3. Data processing: Processing and cleaning of the survey data 4. Production of data sets: The production of all data files and supporting documentation 5. Production of final outputs such as aggregate data tables and reports required for the project. In recent years, the FSA has produced data tables and findings reports in house. We welcome bids where data tables and reports are conducted by suppliers. More information is provided under this section.
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