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Tenfell
Closed tender
Published 02 Mar 2026

Food supplements Market insight

Food Standards Agency · Yorkshire and the Humber

Key facts

Estimated value
£90,000
Closing date
30 Mar 2026
Contract ends
31 Mar 2027
Procedure
Below threshold - open competition
Buyer type
Central government

Description

Suppliers are invited to carry out a comprehensive programme of consumer behaviour and market insight research into the use of food supplements across the United Kingdom. The purpose of this work is to develop a robust, current understanding of consumer motivations, usage patterns, purchasing behaviours, and drivers of emerging trends in the food supplements sector. The findings will support the FSA in shaping future policy direction, targeting regulatory activity, prioritising workflow, and informing risk assessment processes relating to food supplements. This project is split into two areas: 1. Market insights 2. Consumer insights questionnaire

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